Marketing Intelligence Integration Solution
QuadMax Campaign provides interface for marketing activities such as target campaign, event trigger campaign and live event campaign.
Solution Map
Quick&Easy Campaign Environment
QuadMax Campaign provides interface for marketing activities such as target campaign, even trigger campaign and live event campaign.
Campaign Plan Information
Campaign plan information is to type in the basic information about campaign planner. It creates campaign by selecting campaign name, period, offer, campaign classification and template campaign.
ROI Measurement and Approval
User can do ROI simulation on target customer group. Simulation provides automatically calculated ROI from expected response rate, offer ratio and etc.
Role/Targeting
Role/Targeting is target sampling function from Meta Data. Users are available to set various targeting rules and to track the live status of targeting group.
Status List Check
User can track campaign status. It provides the number of visitor, sales response, offer reaction and real ROI from each campaign. Based on the reports, user is able to plan the second campaign.
Liaison between Channel/Offer
User can choose marketing group/control group ratio, channel and offer information. User can track the changes on number of customers based on the comparison group ratio.
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